The Employee Who Works 24/7
How would it benefit your business to have someone working for you all day and all night?
What would it be like to have someone answering your customer’s questions, actively promoting your products and services, while directly interacting with your customers and strategically persuading them in your favor, nonstop, without fail? Sounds pretty amazing, doesn’t it?
Now, let’s go further. Imagine that this dream employee, who works for you nonstop, is also flawless at representing your brand, never complains, never asks for a break, never takes a vacation, follows direction perfectly, is flexible to every change that occurs within your business, is always willing to take on more responsibility, and requires very little oversight. Whew! Just think about what you and your business could do if you had someone like that in your corner, around the clock. Ah, but it’s only a dream, right? Even those of us who are blessed with great team members on our staff could never have that kind of nonstop, near-perfect help, right?
Imagine, for a moment, that this impeccable employee is, in fact, available to you – and they need no training to jump in and are ready to get right to work. How much would such an employee be worth to you and your business? $100k, $250k, $1M+ per year?
Guess what! You do have access to this kind of amazing help and the investment that’s needed is pittance compared to the potential.
Perhaps you’ve never thought about it in these terms, but your website is your 24/7 near-perfect employee. It’s everywhere, all of the time, always working, always promoting, always serving your business in the exact manner that you command. For this reason, alone, the value of your website is immeasurable. But it doesn’t stop here. Your website goes further while also serving, more often than not, as the very first impression that your customers and clients experience of your business. This literally makes your website the “face” of your business. We all know how critical that first impression truly is. There are no second chances when it comes to the first impression that your business will make. It must be engaging, professional, accessible, enlightening, informative or persuasive, and leave the consumer wanting to further relate to your business. Your website is serving this role for you, all of the time, all day and all night – and reaching people from all around the world. That’s a pretty tall order. In fact, the hard work that your website puts into serving your business far exceeds the demands that would ever be placed upon any one employee, yet it is the one component of your business’s team that is most often overlooked, underutilized, undervalued, and underappreciated.
I urge you to change your mindset when it comes to your website. Consider it for what it is – a valuable part of the team of people, applications, operations, tools, and equipment that is serving your business. Think about what your website truly accomplishes for you – its reach, its potential, and its significance as that vital first impression of your business. Reconsider what all of this is worth to you, your brand, and the way that you want to interact and engage with your customers and clients. Value your website. Take pride in what it can do for you. Realize that while your website is just a “thing” and is certainly not the equivalent of your living, breathing, human team members, it is playing a very significant role in the success of your business – and its capabilities are nearly limitless. Take advantage of the opportunities that your website can provide and discover how a professional, well-developed website that’s true to your brand can truly become almost as good as having a flawless employee who is exclusively dedicated to your every goal for your business, all of the time, around the clock, around the world. It probably deserves a raise, huh?