Standout Arts is strengthening the communications expertise available to our clients with the addition of Chelsea Church as Director of Communications and Outreach beginning October 1, 2026.

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Chelsea brings extensive experience in journalism, media, writing, communications and newsroom leadership to our team.

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Chelsea currently served as News Director at WHSV in Harrisonburg and will conclude her role with the station before joining Standout Arts full-time.

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For Standout Arts, Chelsea's appointment represents an investment in an area that has always been integral to effective marketing: knowing what to say, understanding why it matters to an audience and finding the most effective way to communicate it.

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Experience From Inside the Newsroom

Chelsea's professional experience gives her a perspective that is particularly valuable to organizations navigating today's increasingly complicated media and communications environment.

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As a journalist and newsroom leader, she has spent years identifying stories, evaluating information, interviewing sources, writing for large audiences, managing communications and making decisions about what warrants public attention.

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She understands what makes a story useful to a journalist because she has been the journalist receiving those stories.

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She understands what makes information newsworthy because she has helped make those decisions.

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She also understands the importance of communicating accurately, clearly and effectively, often under significant time constraints and tight deadlines.

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That experience will now become another resource available to Standout Arts clients.

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What Chelsea Brings to Our Clients

As Director of Communications and Outreach, Chelsea will work across a broad range of client and agency communications needs, including:

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- Media Relations: Helping identify opportunities, develop stories, communicate effectively with media outlets and strengthen relationships with journalists.

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- Communications: Supporting clear, strategic communications across organizations, campaigns, initiatives and audiences.

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- Content Development & Copywriting: Developing compelling written content for marketing, digital, editorial and communications applications.

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- Storytelling: Identifying the people, ideas, accomplishments and experiences within organizations that can become meaningful stories.

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- Media Management: Helping coordinate media opportunities, interviews, information and communications.

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- Outreach: Supporting connections among clients, media, community organizations, partners and audiences.

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- Client Care: Working directly with Standout Arts clients as another experienced member of the agency team available to help move their work forward.

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Strengthening a Full-Service Agency Model

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Chelsea's arrival also represents another step in the continued development of the Standout Arts full-service agency model.

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Our clients rarely need one isolated marketing service.

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A campaign may require strategy, creative development, media planning, digital advertising, photography, video, social media, public relations, email, website support and measurement. Effective communications help connect those pieces.

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By adding experienced communications leadership to our team, we're continuing to build the kind of comprehensive and collaborative agency our clients need and deserve.

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Looking Ahead

Chelsea begins full-time with Standout Arts on October 1, 2026, and we're looking forward to introducing her to more of our clients, partners and community in the weeks ahead.

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For our clients, the biggest takeaway here is simple: Your Standout Arts team is getting stronger.

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To learn more about Standout Arts, visit standoutarts.com.