Marketing Ideas, Tips & Suggestions

What are Digital Display Ads on the Google Display Network and How Do They Work?

Digital display ads are a type of online advertising that use visual and graphic elements, such as images and videos, to promote a product or service. The Google Display Network (GDN) is one of the most popular platforms for displaying digital display ads, reaching over 90% of global internet users.

What is an SSL Certificate and Why Every Website Needs One

If you have your own website, or have helped to build one before, you may have heard of SSL certificates. But what exactly are they, and why are they so important? This overview of SSL certificates may help to explain why they are essential for any website that wants to protect its users' data and establish trust, as well as additional benefits to the certificate.

Standout Arts Named One of The Nation's Top Graphic Design Agencies

PRESS RELEASE: Standout Arts, LLC has been named as one of the nation's top graphic design firms by UpCity.com.

Waynesboro, Virginia-based Website Firm Launches New Website for Town of Stanley

Standout Arts launches new website for Town of Stanley.

Virginia Quilt Museum Unveils New Website Amid Pandemic

Standout Arts launches new website for the Virginia Quilt Museum. “Working with Shannon and all of the Standout Arts Team has been such a positive experience. They listened to all of our concerns, offered excellent advice and guidance, and delivered a superb new website. The Museum couldn’t not have done this project without Standout Arts," says Thomas.

Website Overhauls in the New Year

How often do you need a new website? What do you need to consider when reworking your website in the year ahead?

Potential SEO Risks with Pop-ups

Could popups on your website be hindering your SEO? Google and Edge are making new changes that could make you want to re-think the popup!

Maryland Has Become the First State to Place a Tax on Digital Advertising Revenue

A Gizmodo article announces that Maryland has become the first state to place a tax on digital advertising revenue.

Words Are Free; and When Used Properly on Your Website, They’re Priceless!

Unlike traditional media where you’re working within the confines of ad space or airtime, websites aren’t limited to word counts. You’re not being charged per word, so you’ve got a lot of freedom as you develop your website’s copy; but how you use and organize those free words could be costing you…a lot!

Could Your Business Be Flagged, Online, As "Racist"?

Yelp has announced measures that will allow users to report businesses which could result in a public alert noting: "Business Accused of Racist Behavior". In this article, we break down some of the key takeaways of this issue and how it could affect your online reputation.

Is Your Website "THAT" Room?

We all have that one room in our home. You know what I’m talking about: That room that nobody wants to enter because their afraid they’ll never be able to find their way out. Now, look at your website's landing page? Do you see a comparison? Is it cluttered with outdated announcements, random images and lengthy paragraphs covering an assortment of unrelated topics?

Beauty or the Beast?

Be our guest as we discuss how to build a website that's both beautiful and sufficiently-sized for content.

What to Expect When You're Expecting...Results

We're discussing how to set reasonable and realistic expectations for your marketing and advertising.

Is Email Marketing SPAM?

Everyone hates SPAM. How do you know when your email marketing is crossing a line? Should you be concerned about it? Is email marketing even still a thing? We go over some key tips for today's email marketing strategies.

Your Marketing: It's Not About You

You know your business better than anyone else. But how well do you know your customers and clients? How much do you have in common with your customers and clients, personally? We share some of the most common issues that advertisers face when making assumptions about their marketing based on their perspectives and backgrounds.

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