Virginia Quilt Museum
Marketing, Design, Website
Summary
We partner with our clients at Virginia Quilt Museum to provide full-service marketing projects on an ongoing basis.
What we've done
1. Website Design & Development
2. Ecommerce Setup & Implementation (Generating $20,000+ in sales of a $12.50 item in less than 45 days!)
3. Social Media Management & Content Creation
4. Media Management: Proposal Reviews & Advertising Recommendations
5. Graphic Design: Flyers, Posters, Banners, Signs, Business Cards, Billboards, Print Ads
6. Photography & Videography
7. Website Updates and Add-Ons, As Needed
8. Email Marketing
9. Digital Advertising (Display Ads: Geofencing Ads)
10. Copywriting & Project Management
Successes
- Overall Website Traffic Increase +156%
- Overall Website Engagement Increase +8%
- Direct Visits to Website Increase +110%
- Organic Search Visits to Website Increase +86%
- Standout Arts' Managed Organic Social = 3rd Largest Driver of Traffic to Website (just under direct traffic and Google Search with Google Search results optimized due to Standout Arts' managed on-page SEO for vaquiltmuseum.org)
- Standout Arts' Managed Display Ads = 4th Largest Driver of Traffic to Website
- Standout Arts' Managed Display Ads Consistently Yield Website Traffic Increases by more than +800% Year over Year
- Brought in +$31K in New Online Revenue (Online products priced at only $12 ea.)
- Social Media Follower Increase of +166%
- Social Media Engagement Increase of +31%
- Social Media Reach Increase of +84% (Last 12 months only)
- Social Media Impressions Increase of +76% (Last 12 months only)
- Foot Traffic Increase (In-Person Visitation to the Museum) - By The Numbers:
- 2018 = 4,161 visitors (Prior to Standout Arts Partnership)
- 2019 = 4,007 visitors (Prior to Standout Arts Partnership)
- 2020 = 1,790 visitors (Prior to Standout Arts Partnership) (Museum was closed for nearly 4 months due to seasonal closures and the pandemic).
- 2021 = 3,871 visitors (Prior to full Standout Arts Partnership) (Museum was closed for approximately 7 weeks due to the pandemic). Standout Arts assisted with an initial kickoff project that helped to increase awareness and begin to bring in foot traffic following the pandemic.
- 2022 = 6,036 visitors! (WITH Standout Arts Partnership) +45% Increase (compared to largest pre-pandemic year)
- 2023 = Over 6,500 visitors - making it their largest year ever! This represents an approximate +60% Increase (compared to largest pre-pandemic year)
Project Samples
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