Virginia Quilt Museum

Marketing, Design, Website

Summary

We partner with our clients at Virginia Quilt Museum to provide full-service marketing projects on an ongoing basis.

What we've done

1. Website Design & Development

2. Ecommerce Setup & Implementation (Generating $20,000+ in sales of a $12.50 item in less than 45 days!)

3. Social Media Management & Content Creation

4. Media Management: Proposal Reviews & Advertising Recommendations

5. Graphic Design: Flyers, Posters, Banners, Signs, Business Cards, Billboards, Print Ads

6. Photography & Videography

7. Website Updates and Add-Ons, As Needed

8. Email Marketing

9. Digital Advertising (Display Ads: Geofencing Ads)

10. Copywriting & Project Management

Successes

  • Overall Website Traffic Increase +156%
  • Overall Website Engagement Increase +8%
  • Direct Visits to Website Increase +110%
  • Organic Search Visits to Website Increase +86%
  • Standout Arts' Managed Organic Social = 3rd Largest Driver of Traffic to Website (just under direct traffic and Google Search with Google Search results optimized due to Standout Arts' managed on-page SEO for vaquiltmuseum.org)
  • Standout Arts' Managed Display Ads = 4th Largest Driver of Traffic to Website
  • Standout Arts' Managed Display Ads Consistently Yield Website Traffic Increases by more than +800% Year over Year
  • Brought in +$31K in New Online Revenue (Online products priced at only $12 ea.)
  • Social Media Follower Increase of +166%
  • Social Media Engagement Increase of +31%
  • Social Media Reach Increase of +84% (Last 12 months only)
  • Social Media Impressions Increase of +76% (Last 12 months only)
  • Foot Traffic Increase (In-Person Visitation to the Museum) - By The Numbers:
    • 2018 = 4,161 visitors (Prior to Standout Arts Partnership)
    • 2019 = 4,007 visitors (Prior to Standout Arts Partnership)
    • 2020 = 1,790 visitors (Prior to Standout Arts Partnership) (Museum was closed for nearly 4 months due to seasonal closures and the pandemic).
    • 2021 = 3,871 visitors (Prior to full Standout Arts Partnership) (Museum was closed for approximately 7 weeks due to the pandemic). Standout Arts assisted with an initial kickoff project that helped to increase awareness and begin to bring in foot traffic following the pandemic.
    • 2022 = 6,036 visitors! (WITH Standout Arts Partnership) +45% Increase (compared to largest pre-pandemic year)
    • 2023 = Over 6,500 visitors  - making it their largest year ever! This represents an approximate +60% Increase (compared to largest pre-pandemic year)

Project Samples

Website Design & Development
Business Card Design
Website Graphic
Social Media Post
Social Media Post

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